As Many as Possible of the Very Best

Around the Web - text next to image of person working on laptop
Thane Kreiner of Santa Clara University makes connections between Ignatian traditions and the work he does to train social entrepreneurs to build businesses that serve the poor.

So we are left with love. “Love ought to manifest itself more by deeds than by words,” said St. Ignatius of Loyola, founder of the Society of Jesus, in 1540. In the Spring, 2007 Stanford Social Innovation Review Roger Martin and Sally Osberg define entrepreneurs by their direct action, in addition to attributes such as courage, fortitude, and creativity. Social entrepreneurs are distinguished by the “primacy of social benefit,” or the value proposition: large-scale, transformational change. The social entrepreneur “releases trapped potential or alleviates the suffering” of fellow humans.

The world needs more social entrepreneurs, Kreiner says, quoting Ignatius’s close friend Juan Polanco: “quamplurimi et quam aptissimi (as many as possible of the very best).

Previous articleThe Meaning of a Kiss
Next articleWas Ignatius a Trauma Survivor?
Jim Manney
Jim Manney is the author of highly praised popular books on Ignatian spirituality, including A Simple, Life-Changing Prayer (about the Daily Examen) and God Finds Us (about the Spiritual Exercises). He is the compiler/editor of An Ignatian Book of Days. His latest book is What Matters Most and Why. He and his wife live in Ann Arbor, Michigan.


  1. There’s no trapped potential in me for social entrepreneurship, but I do my best to relieve the suffering of fellow humans. I think of Bill Gates and Warren Buffett and thank God for their generosity. They’ve made many changes worldwide. My little world doesn’t compare, yet I feel I am included in “the very best” any time I relieve the suffering of ANY one.


Please enter your comment!
Please enter your name here